7 Easy Techniques To Simplify Your Social Media Marketing [Infographic]
Want to simplify your Social Media Marketing? Here are 7 easy techniques you can implement right now to free up your time to run your business effectively.
If you’re reading this you already know that Social Media Marketing is essential for your business. But, most small businesses often have competing priorities and running your social media accounts can is just another job that you need to do. For small businesses it’s become essential to simplify your social media marketing and streamline your operations.
Follow these 7 easy techniques to simplify how you manage your social media and free up some of the time you currently spend on it. Make sure you take some action. Find the one point in that really resonates the most with you and take action to implement it within the next hour.
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7 Easy Techniques To Simplify Your Social Media Marketing
Here’s the text from the infographic:
Batch Your Social Media Tasks – It doesn’t matter if you’re a small business owner, marketer or staff member, these days we all have a lot to do. Multi-tasking is the default answer but it’s inefficient and ineffective. There’s a better solution – batch processing – doing all your similar tasks in one go.
The more you can batch process your tasks the more time you’ll save. Make your week’s or month’s worth of social media imagery in one go. Use tools like Hootsuite, Buffer or Post Planner to schedule your content. Write a series of blog posts together. Batch as much as you can together and get it done. Period.
Focus – Which Social Media channel is giving you the best ROI? Dive into your analytics. See which ones are most engaging and which ones send you the most traffic. Focus specifically on those channels.
You don’t need to be everywhere. If you have spare capacity then branch out further but it’s better to be operating at a high level on just a few Social Media channels than to just be doing okay across a broader range.
Schedule – Make time in your schedule to undertake your Social Media tasks including the batch processing. Block it off in your calendar. Now be ruthless. Commit to using this time and don’t let it stretch – it’s easy to let it stretch. This is about being productive and efficient with your time.
Make sure you allocate time to engage with your audience as well. Don’t just set a schedule for your monthly batch processing – you need to take time to be online, follow up and engage with your audience and customers too.
Re-Use Old Posts – Don’t just spend time creating great content and then forget about it. Re-use it. Unless it’s a time specific post (eg. about Christmas) then it’s likely to have evergreen value. That means you should be sharing it again.
Your audience aren’t going to see everything. If there’s value in your older content (which there will be) then make sure you share it again. Tools like Hootsuite, Buffer, Post Planner and Edgar can all help you do this.
Outsource – If you don’t need to be doing it personally then stop. Find someone else that can and free up your time to do whatever it is you do best. Most parts of your Social Media Marketing can be outsourced to an agency or freelancer.
Not tried outsourcing before? Start small. Outsource smaller simpler tasks until you get comfortable with it. Write down key processes in a way that anyone can follow them and have these constantly updated. It takes a bit of effort at the beginning but it’s definitely worthwhile setting this up properly.
Trending Topics – Social Media isn’t just about sharing your content and selling. It’s about trust, engagement and high quality content from other sources – it’s being social. Take some time to engage and share other people’s content too.
Use tools such as BuzzSumo, Post Planner or Klout to find high quality content that already has a proven vitality component. Add your unique spin to it with a comment and share it on your channels too.
Adjust – As part of your scheduling make sure you take time out to view your analytics, analyze your results and reflect. Then adjust your strategy accordingly.
Social Media is a constantly evolving landscape. Live streaming is a recent addition to the radar and many people are still figuring it out. Trends change and you should keep monitoring them to adjust and evolve accordingly.